Mission statement : To be the leading player of fragrance and skin care products from The Middle East for distribution and sales in Malaysia, specially Halal products.
Our company started as Royal Fragrances in Singapore, and has been established 15 years ago. Mostly in retail of fragrances,(alcohol and non alcohol) . We sell both western and oriental perfumes
In February 2013, we joint venture and set up SHA & SHA Fragrances Sdn. Bhd. in Malaysia.
Wholesale and distribution is our main focus of activity. We have presently a network of stockist nationwide in Malaysia.
Our main retail outlet is situated in the heart of the city centre in Kuala Lumpur , at a popular very retail centre for Muslims.
Our main products are in perfumes, attars, essential oils, aromatherapy products, cosmetics and toiletteries.
The following are the main brands, we import
TAYIB brand from STERLING PERFUMES
ADN attars from France