Mission statement : To be the leading player of fragrance and skin care products from The Middle East for distribution and sales in Malaysia, specially Halal products.

Our company started as Royal Fragrances in Singapore, and  has been established 15 years ago. Mostly in retail of fragrances,(alcohol and non alcohol) . We sell both western and oriental perfumes

In February 2013, we joint venture and set up SHA & SHA Fragrances Sdn. Bhd. in Malaysia.

Wholesale and distribution is our main focus of activity. We have presently a network of stockist nationwide in Malaysia.

Our main retail outlet is situated in the heart of the city centre in Kuala Lumpur , at a popular very retail centre for Muslims.

Our main products are in perfumes, attars, essential oils, aromatherapy products, cosmetics and toiletteries.

The following are the main brands, we import

• AJMAL

• RASASI

• AL HARAMAIN

• TAYIB brand from STERLING PERFUMES

• AL REHAB

• ADN attars from France

All the above are imported direct from the respective manufacturers in The UAE

We also import attars (non alcohol) directly from France. The brand name is ADN

Our flagship product is Kokuryu Summer Cake, which is a pressed compact powder . Made in Philippines under license from Kokuryudo Co. Ltd. of Japan This product is now our no. 1 Seller.

We are in the midst of testing new products of cosmetics and skin care